First Look at iMFL, Joe Montana’s Social Fantasy Football App [TCTV] – Tech Crunch


Football is a sport that brings everyone together, even if you are not a die-hard fan or have never played it yourself. The surge of energy that comes with rooting for your favorite team and quarterbacking an all-game chair is something people all over the world do every Sunday.

For those who need to live, eat and breathe football all week long, fantasy football is an essential part of the pageantry leading up to the NFL’s busy weekly schedule. It’s a crowded space, with Yahoo!, ESPN, and the NFL itself having online leagues you can join with your friends and strangers. The model hasn’t changed though, with the principle being to pick the players you think will be the best performers throughout the season, racking up points as they play matches week after. week.

A familiar name and face, four-time Super Bowl champion quarterback, Joe Montana, has its own take on fantasy football and will release an app called iMFL before the start of this year’s NFL season. The app is part fantasy football, part predictive social ‘gaming’, with the ability to place bets with friends as games play out in real time. For example, you might guess that the next play will be an interception. If you’re right, the points are yours. The hope is that you’ll be playing iMFL on your iPhone or iPad while you watch the game with friends no matter where they are.

Montana and its co-founder Damon Grow, CEO of Crowdcame to the office to give us an exclusive insight:

The app is not yet available, but it will be available on the Apple App Store, so get ready. It’s a crowded space, but I think with in-app purchases and constant real-time engagement, iMFL could do well. It’s not a one-time thing for Montana, as he tells me there are a few other projects he’s working on that he’ll be sharing with us soon.

Prime: This isn’t Montana’s first ‘game’, as fans will recall Joe Montana’s Sports Talk Football for Sega Genesis. It was impressive in 1991, but the Madden series took over and became a smash hit:


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