Highlights from Zacks analyst blog: Amazon, Disney, ViacomCBS and Comcast
For immediate release
Chicago, IL – March 22, 2021 – Zacks.com announces the list of stocks featured on the Analysts Blog. Every day, Zacks Equity Research analysts discuss the latest news and events impacting stocks and financial markets. Recent actions featured in the blog include: Amazon.com, Inc. AMZN, The Walt Disney Company DIS, ViacomCBS Inc. VIAC, and Comcast Corporation CMCSA.
Here are highlights from Friday’s analyst blog:
Amazon (AMZN) increases sports content portfolio with NFL deal
Amazon has entered into a 10-year agreement with the National Football League (“NFL”) to strengthen its sports content on Prime Video.
The company will broadcast 15 Thursday Night Football games during the regular season and one preseason game per year in the United States for which it had obtained the broadcast rights earlier.
These include the NFL’s first exclusive nationwide streaming package, and Amazon’s Prime Video is the first streaming service to secure it.
In addition, the number of regular season games, including Thursday Night Football, in this package will increase from 11. These games will begin airing on Prime Video in 2023.
In addition, Prime subscribers will be able to enjoy new pre-match, half-time and post-match programming.
We believe the latest move is likely to boost Prime Video viewership numbers on the heels of the surge in popularity of NFL games. This, in turn, should drive the growth of its subscriber base.
Growing relationship with the NFL
The new deal marks the extension of Amazon’s existing relationship with the NFL.
Before the latest deal, the e-commerce giant with the NFL last year extended the Thursday night football package to 11 games to add one regular-season exclusive game per year.
Apart from that, NFL has leveraged cloud computing solutions from Amazon Web Services (“AWS”) for its Next Gen Stats platform.
In addition, the NFL announced new sports statistics for the 2020 season, including expected rush yards, road classification, expected points, probability of winning, expected yards after capture (xYAC) and probability of field goal, which were generated from the Next Gen Stats platform and powered by AWS compute technology and AWS Machine Learning services.
Notably, the advanced stats offer in-depth information about the game to fans and viewers.
According to the latest deal, Amazon will also provide fans with access to interactive features like X-Ray and Next Gen Stats.
Develop sports content
Amazon is making every effort to expand its portfolio of live sports worldwide.
This is likely to strengthen its competitive position in the global streaming space against Disney.
We note that Disney’s ESPN has also signed a long-term agreement with the NFL. Additionally, ESPN + company’s sports-focused streaming service has gained solid traction, mostly due to the strength of the content. The service broadcasts MLB, NHL, and MLS games, Grand Slam tennis, boxing, PGA Tour golf, college sports, international rugby, and cricket, among others.
Further away, ViacomCBSThe latest cross-platform rights deal with the NFL, which extends CBS’s relationship with the league for the next 11 years through the 2033 season, remains notable. According to the agreement, the company’s streaming service Paramount + and CBS Sports will continue to broadcast televised CBS football conference games on Sunday.
Meanwhile, Peacock owned by NBCUniversal, a subsidiary of Comcast, will broadcast the matches under the Sunday Night Football package.
Nevertheless, strengthening Amazon’s sports content offer remains a major asset. Along with the NFL, the company broadcasts the English Premier League after winning the rights to 20 games per season.
Additionally, Amazon has launched MLB.TV on Prime video channels for Prime members in the United States.
All of these efforts position the company well relative to the aforementioned companies.
Currently, Amazon carries a Zacks Rank # 3 (Hold). You can see The full list of Zacks # 1 Rank (Strong Buy) stocks today here.
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