Messi’s world: Soros-backed company donates £ 50million into football app

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A Soros Fund Management-backed private equity firm has injected £ 50million into a new app designed to bring football superstars closer to their fans.

23 Capital, which won the investment from Soros’ Quantam Partners fund and private equity firm Corrum Capital in 2017, believes the app, called Otro, will break new ground in fan relationships with football megastars.

Otro will provide content curated exclusively by the game’s top players through the new digital fan club.

So far, Lionel Messi (pictured), Neymar Jr, David Beckham, Deli Alli and Luis Suarez are among the 17 stars who have signed up for Otro.

Jason Traub, who co-founded 23 Capital in 2014, said: “With around 3.5 billion fans around the world, football is a major driver of online content.

“Otro is a digital fan club that brings together high quality content and curated by many of the world’s leading footballers into a unique digital offering for fans.

“It breaks new ground by creating a platform where players can maximize their digital IP [intellectual property] while connecting with their fans through their love of football.

Jeremy Dale, director of Otro Chiwd, added: “Football fans around the world want a deeper connection with their heroes and that’s where Otro comes in.

“This lineup of players exceeds even my wildest dreams and I know fans will love when they come together to form a club where they share their stories.”




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