The $ 7 Million Scores Soccer App Run By Union Square Ventures As It Prepares For The 2014 World Cup – TechCrunch

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There is a lot of money in football (or “football” as some TC readers like to say). And it follows that there is money to be made in the corresponding apps which allow fans to soak up the beautiful game.

To this end, The Football App, headquartered in Berlin, has raised a new fundraiser: $ 7 million led by New York-based Union Square Ventures (former backer of big hits such as Twitter, Tumblr , Zynga and Kickstarter), as well as a number of unnamed angels. This is in addition to the $ 13 million previously raised in May in a round led by Berlin’s Earlybird Venture Capital. That’s a lot of funding in a very short time.

But, with traction going in the right direction – 10 million downloads across all mobile platforms since its launch in 2008, including 3 million added in the last 6 months – and a pretty heavy and well-funded competitor in the form from FTBpro, this is clearly a sign to press the gas in order to gain the advantage.

Timing is also important. Next year is a World Cup year, an opportunity if ever there is for a football application to quickly capture millions of new users. In a statement, The Football App Founder and CEO, Lucas von Cranach, explains, “Our goal is to double our user base after the 2014 World Cup by tapping into the 350 million people around the world who use their devices. mobile devices to consume. everything about football, ”he said, speaking of a good game in the best football tradition.

Specifically, The Football App says it will use the new funding to “continue to develop the social aspects of the platform and strengthen the company’s already rapid international growth.”

In fact, ‘social’ seems to be seen as the path to business growth – talking about football is a full-time sport in and of itself after all – and this is where the connection with Union Square Ventures takes root. importance. The venture capitalist has previously backed social media darlings Twitter, Foursquare and Tumblr, and therefore has the experience to help develop a social entity on the scale that the Berlin-based startup and its backers are clearly targeting.

Earlier this month, The Football App introduced a new “Fan Zone” that incorporates live commentary from social feeds, as well as professional media content, around any game, news or development in the world of football.

On the surface, this looks like the functionality of something like Fanatix.

Additionally, by incorporating more user-generated content, the company is certainly strengthening its position against rival FTBpro, which in May raised $ 5.8 million from Battery Ventures and Gemini Israel Ventures to fund its own global expansion. .

Next summer, the 2014 World Cup is even more interesting.

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