We recently wrote about FanDuel’s acquisition of the German tennis and football broadcast rights in their betting app, and discussed how this could lead to a trend when other league broadcast rights are foreground will be available. But there’s an interesting move in the same direction from a company that already owns the NFL streaming rights; it would be Yahoo Sports (and parent company Verizon). Yahoo has been streaming NFL games since January 2018 as part of a Verizon-NFL extension, but only through their main Yahoo Sports app; they announced Tuesday night at Verizon’s NewFront Media presentation in New York City (with an announcement from New York Jets quarterback Sam Darnold and Yahoo Sports Fantasy Football expert Liz Loza) that they would now expand this to their fantasy football app. Here is more than one version:
When football returns for the 2019-2020 season, in addition to NFL live streaming on the Yahoo Sports mobile app, Yahoo Sports will expand NFL streaming rights in the Yahoo Fantasy Football mobile app for the very first time. NFL fans can search for their favorite teams and watch all local and prime-time games for free and without authentication in the Yahoo Fantasy Football app, Yahoo Sports app, and other Verizon and NFL media properties on phones and tablets.
The appeal here isn’t quite the same as streaming in a gaming app, because thanks to list locks, users can’t really bet on upcoming games in the game they’re watching. But watching a game can make fantastic users want to make decisions to affect their roster later; if an unexpected player suddenly breaks out, they could file an add or waive request for them, and now they can do that in the same app they use to watch the game. Those who like to follow their fantastic matches with live scores can now do so in the same app in which they watch the match. And while it only starts with Yahoo and the NFL, it wouldn’t be surprising to see other fantastic apps running in game streams down the road.