Yahoo Fantasy Football app: Finally, mobile drafting


Media Platforms Design Team

Ahead of the start of the final NFL season, PopMech reviewed some of the best apps for fantasy football fans. We found that Yahoo’s app was definitely lacking, despite being the number one fantasy site in the country. This year, however, the app is finally up to code for those who want to obsess over their lists on the go.

In the recently updated app– now available for free download – Yahoo has gone above and beyond to simplify its design and interface. The iPhone version now lacks Apple’s nemesis, Flash, making mobile writing an important feature for all users.

“People have been asking for a mobile draft for years and the last app was Flash-based,” Ron Belmarch, Yahoo’s chief product officer, told PopMech. “With the increase in the number of Apple users, we have just filled a rather large void.”

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The Belmarch team also worked on a live draft, available anytime. This comes a year after Yahoo finally added redemption and waiver capabilities to its app. “You can join a fictional draft lobby, find a group of people, and practice your draft strategy,” he says. “Draft day is the biggest day in fantasy leagues.”

By including mobile copywriting, Yahoo finally gave owners an app to match the competition. Cleaning up the UI will also help. Belmarch describes the new look as a clean, modern black-based aesthetic that replaces the outdated goalpost-centric clip art feel of yesteryear.

“Users have certainly noticed and taken a liking to it [the app has a 4+ rating on iTunes]. It’s also improved performance and you’ll notice things are much faster and easier on the eyes,” he says.

Expect to see the new design apply to all games in the future, until the time, says Blemarch, when Yahoo combines all of its sports under one roof into a single fantasy sports mobile app.

Follow Tim Newcomb on Twitter at @tdnewcomb.


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