NEW YORK (
) — “Are you ready for some football?”
think you are, with the company recently unveiling the latest version of its fantasy football app, touting new features that fantasy football players have been asking for.
Not only can players now edit their rosters on the go, but you can also draft from the app. You can ”
pick players, set up your lineup, check results and chat with other managers,” Yahoo! said in an email.
The new app is available on both
(AAPL) – Get the Apple Inc. report.
Android operating system
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The ability to draft from your app is something important, especially as people increasingly use their smartphones and tablets for fantasy football management. CEO Marissa Mayer has said in the past that Yahoo! is increasingly focused on improving its apps, and Fantasy Football is one of the most popular apps from Yahoo! possesses. “I really think what you’re going to see is that Yahoo! products will be released with small changes much more frequently and there will even be what I would call version updates, much more frequently, especially on mobile and website,” Mayer said during Yahoo!’s first-quarter earnings call.
Not only is fantasy football a way for football fanatics to spend their Sundays adding more excitement to watching games, but it’s also huge business, not only for the leagues, but also for Yahoo! himself. Last season when the app and website
fell for hours
, a chorus of fans (including myself) were extremely angry, and Yahoo! lost significant amounts of traffic.
The timing of the update couldn’t be more perfect for Yahoo!, as the NFL preseason kicked off last night, with the
24-20 in the annual Hall of Fame Game in Canton, OH. Excitement for the start of the season is about to reach fever pitch, and Yahoo! enjoy it with this update.
To answer the question above: it is definitely YES, and Yahoo! is benefiting from it.
Written by Chris Ciaccia in New York